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This web site states the following, "Dont have an account? Find the Fun You Deserve by." We noticed that the web page stated " Meeting HIV Positive Singles at Poz Singles." It also said " Poz Singles is a special online community that caters to singles living with HIV and other STDs. At Poz Singles there are no more limits to discussions that can happen on traditional dating sites. We are a fun and welcoming community. So start mingling with local Poz singles for that connection you have been looking for! Create Your FREE Profile. What are you looking for." The header had poz singles as the highest ranking optimized keyword. It is followed by positive singles, meet hiv singles, and hiv positive dating which isn't as ranked as highly as poz singles. The next words pozsingles.com uses is hiv positive personals. hiv personal ads was included and could not be seen by search crawlers.